PR Event for Traditional Crafts
to be Held at KITTE Marunouchi
PR Event for Traditional Crafts
to be Held at KITTE Marunouchi
The Tokyo Metropolitan Government will hold a PR event for traditional crafts at KITTE Marunouchi.
In addition to exhibitions, demonstrations, hands-on crafting experiences, and product sales of Tokyo’s traditional crafts, a special “Disaster-Affected Area Support Fair” will be organized to support the recovery from the Noto Peninsula Earthquake. This fair will showcase and sell traditional crafts from affected regions.
Take this opportunity to discover the outstanding traditional crafts that Japan proudly presents to the world.
Furthermore, a design contest, “Wouldn’t It Be Nice! Traditional Craft Design Contest,” will be open to elementary school students. The contest invites submissions of designs that reflect traditional crafts they would personally love to use. Selected entries will be exhibited at an event in November, followed by an award ceremony. The Tokyo Governor’s Prize-winning design will later be crafted by a professional artisan and presented as a gift. Don't miss this chance to participate!
Last year's situation
July Event Overview
| Event Period | From Wednesday, July 9, 2025, to Sunday, July 13, 2025 |
|---|---|
| Time | 【Weekdays】11:00 AM to 8:00 PM 【Weekends】11:00 AM to 7:00 PM (※Final day until 6:00 PM) |
| Event Name | KOUGEI LOVERS |
| Venue | KITTE 1st Floor Atrium / B1 Tokyo City i Performance Zone ※B1F activities only on July 12 (Sat) and July 13 (Sun) / Hands-on crafting experience available (2-7-2 Marunouchi, Chiyoda-ku, Tokyo) |
| Main Attractions | Sales of meticulously crafted artisan products Live demonstrations showcasing traditional craftsmanship Hands-on crafting experiences guided by artisans Talk shows featuring young artisans exploring the charm of traditional crafts Disaster-Affected Area Support Fair featuring traditional crafts from affected regions ※Further details will be published on the Tokyo Metropolitan Government website. |
| Flyer |
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July 9 (Wed) – July 13 (Sun), 2025
Hands-on Crafting Experience: "Challenge Yourself in Traditional Craft Making with Artisans"
| Date | Craft Name | Description | Eligibility | Participation Fee (Tax Included) | Start Time |
|---|---|---|---|---|---|
| July 9 (Wed) | Edo Embroidery | Embroidery experience using silk thread (① Making brooches & hair ties ② Making obi clasps) |
Elementary school students and above | ① 2,500 yen ② 3,000 yen |
① 11:15 ② 13:30 ③ 14:45 ④ 16:00 ⑤ 17:15 |
| Tokyo Shamisen | Crafting and playing the shamisen | Elementary school students and above | 8,000 yen | ① 11:30 ② 12:30 ③ 13:30 ④ 14:30 ⑤ 15:30 ⑥ 16:30 ⑦ 17:30 | |
| July 10 (Thu) | Edo Embroidery | Embroidery experience using silk thread (① Making brooches & hair ties ② Making obi clasps) |
Elementary school students and above | ① 2,500 yen ② 3,000 yen |
① 11:15 ② 13:30 ③ 14:45 ④ 16:00 ⑤ 17:15 |
| Tokyo Hand-Painted Yuzen | Dyeing experience on a tote bag | 3rd grade elementary school students and above | 2,500 yen | ① 11:15 ② 12:15 ③ 13:15 ④ 14:15 ⑤ 15:15 ⑥ 16:15 ⑦ 17:15 |
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| July 11 (Fri) | Tokyo Umbrella | Experience painting your favorite designs or words on a mini umbrella | 3 years and above (must be accompanied by a parent) | 2,500 yen | ① 11:30 ② 12:30 ③ 13:30 ④ 15:00 ⑤ 16:00 ⑥ 17:00 |
| Tokyo Hand-Planted Brush | Experience making a hand-planted brush using horsehair | Elementary school students and above | 2,500 yen | ① 11:15 ② 13:30 ③ 14:45 ④ 16:00 ⑤ 17:15 |
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| July 12 (Sat) | Edo Hand-Painted Lantern | Experience painting Edo-style characters (1-2 characters) on a mini lantern | 10 years and above (children under 10 must be accompanied by a guardian) | 3,500 yen (Optional LED light: additional 300 yen) |
① 11:30 ② 13:00 ③ 14:30 ④ 16:00 |
| Tokyo Hand-Planted Brush | Experience making a hand-planted brush using horsehair | Elementary school students and above | 2,500 yen | ① 11:15 ② 13:30 ③ 14:45 ④ 16:00 ⑤ 17:15 | |
| Edo Sarasa | Stencil dyeing experience on a mini tote bag | Elementary school students and above (4th grade and below must be accompanied by a guardian) | 2,800 yen | ① 11:15 ② 12:00 ③ 12:45 ④ 14:30 ⑤ 15:15 ⑥ 16:00 ⑦ 17:00 |
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| Tokyo Umbrella | Experience painting your favorite designs or words on a mini umbrella | 3 years and above (must be accompanied by a parent) | 2,500 yen | ① 11:15 ② 12:15 ③ 13:15 ④ 14:15 ⑤ 15:15 ⑥ 16:15 ⑦ 17:15 |
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| Tokyo Shamisen | Crafting and playing the shamisen | Elementary school students and above | 8,000 yen | ① 11:15 ② 12:15 ③ 13:15 ④ 14:15 ⑤ 15:15 ⑥ 16:15 ⑦ 17:15 |
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| Edo Woodblock Printing | Hand-printed woodblock fan-making experience | Elementary school students and above | 2,000 yen | ① 11:30 ② 13:00 ③ 14:00 ④ 15:00 ⑤ 16:00 ⑥ 17:00 |
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| Kamo Folding Screen | Experience making kumiko latticework using Akita cedar | Elementary school students and above | 2,000 yen | ① 11:30 ② 12:30 ③ 13:30 ④ 14:30 ⑤ 15:30 ⑥ 16:30 ⑦ 17:30 |
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| July 13 (Sun) | Tokyo Shamisen | Crafting and playing the shamisen | Elementary school students and above | 8,000 yen | ① 11:15 ② 12:15 ③ 13:15 ④ 14:15 ⑤ 15:15 ⑥ 16:15 |
| Kamo Folding Screen | Experience making kumiko latticework using Akita cedar | Elementary school students and above | 2,000 yen | ① 11:30 ② 12:30 ③ 13:30 ④ 14:30 ⑤ 15:30 ⑥ 16:30 |
|
| Edo Embroidery | Embroidery experience using silk thread (① Making brooches & hair ties ② Making obi clasps) |
Elementary school students and above | ① 2,500 yen ② 3,000 yen |
① 11:15 ② 13:30 ③ 14:45 ④ 16:00 |
|
| Tokyo Buddhist Altar | ① Making kumiko coasters using premium wood ② Making chopsticks using premium wood |
① Elementary school students and above ② 4th grade elementary school students and above |
① 1,700 yen ② 2,000 yen |
① 11:15 ② 12:15 ③ 13:15 ④ 14:15 ⑤ 15:15 ⑥ 16:15 | |
| Edo Mounting | Experience making a trick folding screen | Elementary school students and above (preschool children can participate with a guardian) | 1,100 yen | ① 11:30 ② 12:00 ③ 12:30 ④ 13:00 ⑤ 13:30 ⑥ 14:00 ⑦ 14:30 ⑧ 15:00 ⑨ 15:30 ⑩ 16:00 ⑪ 16:30 |
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| Tokyo Hand-Painted Yuzen | Dyeing experience on a tote bag | 3rd grade elementary school students and above | 2,500 yen | ① 11:30 ② 12:30 ③ 13:30 ④ 14:30 ⑤ 15:30 ⑥ 16:30 |
|
| Edo Hand-Painted Lantern | Experience painting Edo-style characters (1-2 characters) on a mini lantern | 10 years and above (children under 10 must be accompanied by a guardian) | 3,500 yen (Optional LED light: additional 300 yen) |
① 11:30 ② 13:00 ③ 14:30 ④ 16:00 |
July 9 (Wed) – July 13 (Sun), 2025
Live Craftsmanship Demonstration: "Experience the Masterful Skills of Artisans Up Close"
| Date & Time | Demonstration Details | |
|---|---|---|
| July 9 (Wed) | 11:00 AM – 6:00 PM | Tokyo Hand-Planted Brush (Uno Brush Manufacturing) |
| July 10 (Thu) | 11:00 AM – 6:00 PM | Edo Woodblock Printing (Takahashi Studio) |
| July 11 (Fri) | 11:00 AM – 6:00 PM | Tokyo Umbrella (Montblanc) |
| July 12 (Sat) | 11:00 AM – 6:00 PM | Edo Brush (Uno Brush Manufacturing) |
| July 13 (Sun) | 11:00 AM – 5:00 PM | Edo Sarasa (Some-no-Sato Ochiai Futaba-en) |
July 9 (Wed) – July 13 (Sun), 2025
Talk show to support young craftsmen or disaster-stricken areas
| Date & Time | Guest | |
|---|---|---|
| July 12 (Sat) | ① 1:30 PM – 2:00 PM (Scheduled) | Tokyo Shamisen – Sangenshi Kikuoka, Takumi Nishimura |
| ② 3:30 PM – 4:00 PM (Scheduled) | Edo Woodblock Printing – Takahashi Studio, Masami Tano | |
| July 13 (Sun) | ① 1:30 PM – 2:00 PM (Scheduled) | Tokyo Umbrella – Montblanc, Ami Akahori |
| ② 3:30 PM – 4:00 PM (Scheduled) | Tokyo Hand-Painted Yuzen – Yukiya, Miyuki Ohno | |
October & November Event Overview
※ Details will be announced later.
| Item | Details |
|---|---|
| Event Period | From Friday, October 31, 2025, to Tuesday, November 4, 2025 |
| Venue | KITTE 1st Floor Atrium / B1 Tokyo City i Performance Zone (2-7-2 Marunouchi, Chiyoda-ku, Tokyo) Tokyo Building TOKIA 1st Floor West Side Galleria (2-7-3 Marunouchi, Chiyoda-ku, Tokyo) |
| Main Attractions | Sales, live demonstrations, hands-on crafting experiences, and a new works competition by traditional artisans Exhibition of entries from the "Wouldn’t It Be Nice! Traditional Craft Design Contest" |
"Wouldn’t It Be Nice! Traditional Craft Design Contest"
Application Overview
| Theme | Design a traditional craft that you would love to use |
|---|---|
| Eligibility | Elementary school students |
| Submission | Choose one or combine two or more traditional crafts from Tokyo and design a new traditional craft |
| Application Method | Submit the attached application form (A4 paper) or download it from the website and send it by mail 125-0041 Tokyo, Katsushika-ku, Higashikanamachi 1-23-2, Shibusawa Kanamachi Building 2F Tokyo Small and Medium Enterprise Support Center, Joto Branch "Wouldn’t It Be Nice! Traditional Craft" Design Contest Office Phone: 03-5648-6606 Application Website  |
| Application Deadline | Wednesday, September 10, 2025 (Postmark valid on the day) |
| Judging Criteria | Traditional artisans will evaluate design, innovation, and practicality The Tokyo Governor’s Prize-winning design will be crafted by a traditional artisan and presented as a gift |
| Awards | Tokyo Governor’s Prize: 1 winner, Excellence Award: 5 winners, Honorable Mention: 10 winners Judges’ Encouragement Award (for 1st and 2nd graders): 10 winners |
| Announcement | Expected in late October 2025 on the Tokyo Traditional Artisan website |
| Exhibition | All submitted works will be displayed at the "KOUGEI LOVERS" event in October and November |
| Award Ceremony | Monday, November 3, 2025 (Public Holiday) at the "KOUGEI LOVERS" venue |
| Co-organizer | Tokyo Traditional Artisan Association |
| Flyer |  |
